About Pinnacle
Tourism Marketing
Pinnacle Tourism Marketing is all about demystifying the ever changing world of tourism distribution.
Based in one of Australia’s most dynamic tourism regions, Tropical North Queensland, but with clients right through Australia and New Zealand, Pinnacle Tourism Marketing has etched a reputation for achieving results.
Regarded as industry practitioners because of the contemporary real world tourism knowledge they engage in every day, they have an enviable standing with both the wider industry and also their clients, many of whom have been with Pinnacle for over a decade.
What we do
The tourism distribution world is ever changing and very dynamic.
Pinnacle Tourism Marketing offers your product or property a seamless engagement with a myriad of different distribution channels that are designed to maximise the results to your business.
Market Representation
Experts in tourism distribution, we offer full representation in the international (with a specific focus on the Western Hemisphere), inbound, domestic, retail & online markets.
Rates, Contracts & Campaigns
We develop, distribute and negotiate rate contracts and trade campaigns that deliver customers to your business - when you need them.
Online Channel Management
Innovators in OTA management, we know how to get the most out of online channels. We can extend your online reach, optimise listings and yield rates.
Digital Marketing
Specialists in Digital Marketing with a focus on social media management & Facebook advertising for tourism, as well as database marketing, we can tailor packages based on your needs and budget.
Industry Development
Drawing on decades of experience, we partner with industry bodies to develop tailored programs to SMBs on all aspects of tourism marketing and distribution.
Strategic Planning
We support growth with strategic marketing plans and consulting for all stages of the business life cycle. Check out our Case Studies below.
Case Studies
As the saying goes, actions speak louder than words... so Pinnacle has put together some case studies on their work and the results that have been achieved.
Barcaldine and Beyond - Product Launch
Barcaldine and Beyond Tours are a new boutique multi-day touring company showcasing Outback Queensland. With no brand awareness and a limited marketing budget, they came to Pinnacle in December 2021 with the task of launching their brand new product and finding customers for their tour departures in mid-2022. A social media success story We know Facebook advertising can offer great ROI. With that in mind, we developed a low-cost paid and organic social media campaign to launch the tour company's Facebook page, grow brand ...
Expand, Optimise and Yield - Maximising Online Distribution and Profitability
Coco Mooloolaba is a boutique holiday apartment complex located in the Sunshine Coast destination of ...
Castaways Resort and Spa - Mission Beach Post Covid Recovery
Castaways Resort and Spa is a stunning beachfront resort located in Mission Beach in Tropical ...
Townsville Enterprise - Trade Engagement Strategy
Our engagement with Townsville Enterprise goes back a number of years as we looked to ...
Our Clients
Our Team
What our clients have to say
Townsville Enterprise
over 2 years ago
Working with Michael and the team has been an absolute pleasure and I truly believe that their mentorship, expertise and ...More
Working with Michael and the team has been an absolute pleasure and I truly believe that their mentorship, expertise and ability to engage with operators has been a game changer for our tourism industry. Not only has the team given our operators confidence in working in international markets they have also been a fantastic support in developing a clear strategic direction for the regions ongoing and future engagement with trade partners.
Australian Surfing Adventures
over 2 years ago
Michael and his team have been amazing to deal with. They have helped us identify and orchestrate new revenue ...More
Michael and his team have been amazing to deal with. They have helped us identify and orchestrate new revenue streams that we didn't realise were there. Mentoring by Michael and his team in these tough times have proven to be invaluable.
Harbour Sails
over 2 years ago
I have just completed my second marketing rejuvenation conference with Michael from Pinnacle Tourism Marketing and I am super impressed. ...More
I have just completed my second marketing rejuvenation conference with Michael from Pinnacle Tourism Marketing and I am super impressed. His sage advice, tourism wisdom, common sense approach, and supportive nature gives me confidence we are moving on the "right" track. Just common sense with a wealth of industry experience and an understanding of budgets and the a great range of "how to" ideas means that we are preparing to meet 2021 and beyond with a fresh approach and a winning attitude. 
Mandalay Luxury Beachfront Apartments
over 2 years ago
We have had the pleasure of working with Pinnacle Tourism Marketing since their inception. Their fantastic attitude, work ethics and ...More
We have had the pleasure of working with Pinnacle Tourism Marketing since their inception. Their fantastic attitude, work ethics and true belief in the products they represent, shows through in every aspect of their business. There is no doubt our business wouldn’t be as successful if we didn’t have the unyielding support of Michael and his incredible team.
Rose Gums Wilderness Retreat
over 2 years ago
I am so pleased with the marketing service I have received for the last 13 years which has placed a ...More
I am so pleased with the marketing service I have received for the last 13 years which has placed a small, boutique, off the beaten track retreat squarely into the international market place, rubbing shoulders with much larger properties.